I Fix Broken Marketing Stacks
Custom integrations, automations, and tools that make your marketing systems actually work together.
The Problem
Most companies have 5-10 marketing tools that don't talk to each other:
Your marketing ops team spends 10+ hours every week on manual data exports, spreadsheet gymnastics, and duct-tape integrations that break constantly.
The Solution
I build the integrations, automations, and custom tools that make your marketing stack work like it should.
Custom Integrations
Connect your systems with custom APIs, webhooks, and bidirectional sync. No more Zapier bandaids that break every week.
Marketing Automation
Build workflows that platforms can't support. Lead scoring, data enrichment, and nurture campaigns with complex logic.
Analytics Dashboards
Custom reporting pulling from multiple sources. See your actual data model, not what platforms force you to track.
Email Infrastructure
Custom email systems with templates, tracking, automation, and deliverability that beats generic platforms.
What Makes Me Different
Marketing Expertise + Technical Execution
Most marketing ops consultants understand strategy but depend on IT for technical work. Most developers can build integrations but don't understand marketing workflows. I do both. I've led marketing at a Series B AI company and can write the code to execute it all.
Real Technical Capabilities
I don't just configure platforms—I build: Custom API integrations (REST, webhooks, OAuth), database design and migrations, marketing automation logic, analytics dashboards, email infrastructure, and web apps.
AI-Augmented Development
I use cutting-edge AI coding tools (Claude Code, Cursor, GPT-4) to build 3-5x faster than traditional agencies. You get the same outcome at a fraction of the time and cost.
Case Studies
HPDC: Marketing Infrastructure Transformation
Investment: $45,000 | Timeline: 4 months
Challenge:
Non-profit had WordPress, HubSpot, Learndash (LMS), and Google Analytics operating as silos. Marketing team spent 10+ hours/week on manual data exports. No way to track member journey from website → course enrollment → engagement.
Solution:
- Built custom WordPress/HubSpot/Learndash integration with bidirectional sync
- Automated member onboarding: website form → HubSpot contact → Learndash enrollment → custom welcome sequence
- Created "PreCheck" automation tool reducing workflow time from 2 hours to 5 minutes
- Implemented Google Analytics 4 with custom event tracking across all platforms
Results:
Eliminated 10+ hours/week of manual data work
Marketing Automation Platform (Quallaa)
Reference Implementation
Complete marketing operations system demonstrating capabilities:
- Contact management and lead capture
- Email campaign system with open/click tracking
- Automated follow-up sequences with conditional logic
- Business visit tracking and outcome logging
- QR-coded card system with personalized microsites
- Support ticket system with Discord integration
Why this matters: This is the kind of custom marketing system I can build for your specific workflow—not limited by platform constraints.
Services & Pricing
Marketing Stack Integration
6-12 week fixed-price projects for custom integrations, automation, and analytics.
- Working integrations deployed to production
- Documentation and runbooks
- Team training
- 60 days post-launch support
Fractional Marketing Ops Leader
Ongoing retainer for marketing ops leadership + technical execution.
- Marketing stack strategy and architecture
- Custom integration development (10-20 hrs/month)
- Weekly strategy sessions
- Team training and enablement
Marketing Operations Audit
Not sure where to start? Get a complete audit of your marketing stack with prioritized recommendations.
$5-8k | 2-3 weeks
Ready to Fix Your Marketing Stack?
Email me with details about your current tools, what's broken, and what you wish your stack could do.
I respond within 24 hours. If it's a good fit, we'll schedule a 30-minute discovery call.