Insights
Data-driven insights on public-facing AI — response time, conversion, trust, and the economics of AI that meets the public on a business's behalf.
Boaty McBoatface Is Now an AI Problem
In 2016, the public named a ship Boaty McBoatface and the institution panicked. The same pattern is playing out in AI deployment right now. Lock it down or let it rip -- or build the trust layer.
Speed to Lead Statistics in 2026: How Fast Should You Respond to Leads?
Responding in under 5 minutes makes you 100x more likely to connect. Here are the speed-to-lead statistics that matter — and what they mean for your business.
How Missed Calls Cost Property Managers Tenants and Leases
Tenants call at all hours. Prospects won't leave a voicemail. Here's how missed calls drain property management revenue — and what the best PMs are doing about it.
How Service Businesses Lose $50K+ Per Year to Missed Calls
27% of calls to businesses go unanswered. 78% of those callers never call back. Here's the math on what that actually costs — and what to do about it.